Hook-in-hold-on, better known as HIHO, is the world's greatest British Virgin Island adventure regatta. With its island lifestyle spirit, HIHO apparel and brand has quickly become the BVI's lifestyle / adventure brand. Featuring classic island style clothing, crafted from exquisite linen, Peruvian cottons and high performance Suntek materials, HIHO's apparel has become the choice for BVI island style and adventure.

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